Technogym and Wellness Foundation at London Business School

Technogym and Wellness Foundation recently had the pleasure of being hosted at London Business School, upon invitation by Stefano Turconi, to contribute to the “Luxury Strategy 2026” course, focused on the evolution of strategic models within the contemporary luxury industry.

The session provided an important opportunity to engage with an international group of students and reflect on the increasingly central role of wellness within the luxury landscape and, more broadly, within today’s society.

During the session, Technogym shared its entrepreneurial journey — from the company’s early beginnings to its evolution as a global wellness leader. A journey that highlighted how design, technological innovation, and data-driven experiences are shaping the brand’s positioning and redefining the wellness experience worldwide.

Alongside Technogym’s perspective, Wellness Foundation presented its mission to promote a true culture of wellness, seen as a strategic lever to improve people’s quality of life and enhance the competitiveness of territories and communities.

Special focus was dedicated to flagship initiatives such as Wellness Valley, the project launched in Italy’s Romagna region to transform the area into the first international wellness and quality of life district, and Milano Wellness City 2030, the vision aimed at making Milan a leading European model for urban wellness through innovation, sustainability, and inclusion.

Engaging with such a dynamic, curious, and international group of students made the experience particularly inspiring, confirming how wellness is becoming increasingly relevant within academic and strategic conversations about the future of luxury.