Milano Cortina 2026: what a celebration for Olympic Day!
24 June 2025
On June 23, to mark Olympic Day, the Foundation celebrated the movement with a collective event centered around well-being, inclusion, and the Olympic spirit.
An Olympic celebration with a view to Milano Cortina 2026.
On June 23, the heart of Milan turned into an open-air gym to celebrate Olympic Day. This international day dedicated to movement — established by the International Olympic Committee to commemorate its founding on June 23, 1894, in Paris by Baron Pierre de Coubertin — offered a chance to reflect on the importance of sport and its power to inspire.
Once again this year, for Olympic Day, the IOC launched the “Let’s Move” campaign — a global invitation to get moving, reinforcing how essential physical activity is in everyday life.
The 2025 edition carries the slogan “Let’s Move… and bring your +1”, because an active lifestyle is a healthy — and contagious — habit. With this spirit, Milano Cortina 2026 chose to turn Olympic Day into a collective experience, bringing together people, companies, and stakeholders around the Olympic values, on a shared path toward well-being.
In the late afternoon of June 23, employees and collaborators from over 35 participating companies gathered at various points across Milan — from the Triennale di Milano to the Salomon Store in Corso Garibaldi, passing by the Arco della Pace — to take part in a large group walk led by Technogym master trainers. The common destination? The Arena Civica, an iconic local sports venue, where the final part of the day unfolded, featuring special activations and appearances by Olympic and Paralympic athletes, hosted by Michele Mainardi from Radio Deejay.
This initiative didn’t just celebrate the spirit of the Games — it aimed to make a tangible impact on the city’s urban and professional fabric: every step was a commitment to a culture of movement and prevention.
On June 23, the heart of Milan turned into an open-air gym to celebrate Olympic Day. This international day dedicated to movement — established by the International Olympic Committee to commemorate its founding on June 23, 1894, in Paris by Baron Pierre de Coubertin — offered a chance to reflect on the importance of sport and its power to inspire.
Once again this year, for Olympic Day, the IOC launched the “Let’s Move” campaign — a global invitation to get moving, reinforcing how essential physical activity is in everyday life.
The 2025 edition carries the slogan “Let’s Move… and bring your +1”, because an active lifestyle is a healthy — and contagious — habit. With this spirit, Milano Cortina 2026 chose to turn Olympic Day into a collective experience, bringing together people, companies, and stakeholders around the Olympic values, on a shared path toward well-being.
In the late afternoon of June 23, employees and collaborators from over 35 participating companies gathered at various points across Milan — from the Triennale di Milano to the Salomon Store in Corso Garibaldi, passing by the Arco della Pace — to take part in a large group walk led by Technogym master trainers. The common destination? The Arena Civica, an iconic local sports venue, where the final part of the day unfolded, featuring special activations and appearances by Olympic and Paralympic athletes, hosted by Michele Mainardi from Radio Deejay.
This initiative didn’t just celebrate the spirit of the Games — it aimed to make a tangible impact on the city’s urban and professional fabric: every step was a commitment to a culture of movement and prevention.
“Move More”: bringing Wellness into the office
Olympic Day 2025 was also an opportunity to highlight the “Move More” initiative, promoted by the Foundation in collaboration with Assolombarda and the Wellness Foundation. It’s an invitation for companies to rethink the workplace as a space for promoting health and well-being — through active breaks, sustainable mobility, shared physical activity, and awareness of the benefits of everyday movement.
A simple gesture, like going for a walk or stretching at your desk, can become a driver of culture, energy, and inclusion. “Let’s Move” is more than just a slogan — it’s a shift in mindset.
A simple gesture, like going for a walk or stretching at your desk, can become a driver of culture, energy, and inclusion. “Let’s Move” is more than just a slogan — it’s a shift in mindset.
Milano Wellness City 2030: a city that cares
The day is part of the Milano Wellness City 2030 project, launched in 2023 by the Wellness Foundation to promote the role of cities as places of prevention and well-being. This vision perfectly aligns with the intangible legacy of the Milano Cortina 2026 Olympic and Paralympic Games, which aims to leave a lasting positive impact on people’s habits and local communities, encouraging an active lifestyle—especially among working adults, a group statistically less likely to engage in daily physical activity. Supporting this effort, the Foundation promotes the “Go for 30” project, which encourages at least 30 minutes of movement a day, as recommended by the World Health Organization.
With the patronage of the Municipality of Milan, in collaboration with the WHP network, Regione Lombardia, and the technical support of Coca-Cola, Salomon, and Technogym, the event managed to activate a real community of people united by the desire to feel good together.
The message Milano Cortina 2026 wanted to send on this Olympic Day is clear: sport is a tool for social change, a language that unites, strengthens, sparks dreams, and welcomes everyone. A small preview of the Italian Spirit that will shine at the 2026 Games.
Olympic Day 2025 also saw enthusiastic participation from the Foundation’s partners, who answered the call of “Let’s Move” with original and creative projects, engaging their people in the name of sport, health, and sustainability.
With the patronage of the Municipality of Milan, in collaboration with the WHP network, Regione Lombardia, and the technical support of Coca-Cola, Salomon, and Technogym, the event managed to activate a real community of people united by the desire to feel good together.
The message Milano Cortina 2026 wanted to send on this Olympic Day is clear: sport is a tool for social change, a language that unites, strengthens, sparks dreams, and welcomes everyone. A small preview of the Italian Spirit that will shine at the 2026 Games.
Olympic Day 2025 also saw enthusiastic participation from the Foundation’s partners, who answered the call of “Let’s Move” with original and creative projects, engaging their people in the name of sport, health, and sustainability.
